What’s Next? Sales, Marketing and Distribution for Independent Publishers


Sat 25 May 11:30am - 12:15pm


Free, no booking required


180 Saint Kilda Road, Southbank Melbourne, VIC, Australia


While there is a trove of resources for creating books, the same cannot be said for what to do with them after being printed.

In this thought-provoking panel discussion, industry experts provide a comprehensive breakdown of three important factors for viable publishing – book sales, distribution, and marketing techniques. Learn methods to increase the visibility of your book, make the most of trade opportunities, and handle distribution networks with ease. Regardless of your level of experience as a publisher, this panel offers practical ideas you can action to advance your imprint, getting your books off the shelf and into readers hands.

Presented by NGV

Megan Patty Moderator

Megan Patty is Head of Publications, Photographic Services and Library at the National Gallery of Victoria, Melbourne, Australia, and is founding Curator of the Melbourne Art Book Fair (est.2015).

Cora Roberts Speaker

Cora Roberts is a senior publicist at Melbourne independent publisher Text Publishing. She has worked in the publishing industry for over 20 years both overseas and in Australia.

Zoë Croggon Speaker

Zoë Croggon is an Australian photographic artist and the visual art, architecture, fashion and design buyer for Readings Carlton. Her art practice is deeply rooted in the photobook and she has held solo exhibitions at the National Gallery of Victoria, Gertrude Contemporary, Centre for Contemporary Photography and Mornington Peninsula Regional Gallery. She has recently published her second book with Perimeter Editions, How to Cut an Orange. Zoë is represented by Daine Singer, Melbourne.

Phillip Adams Speaker

Phillip Adams is Manager, Planning: Books and Publications at the NGV. He has over 25 years’ experience as a buyer and bookseller and over 30 years in cultural retail.