Good Sport Magazine

Since their beginning in 2014, Good Sport has redefined the sports magazine. By looking deeper and listening more closely, Good Sport presents an evolving and nuanced narrative of sporting culture.

To create a magazine about sports, experimentation and playfulness come first, forming the foundation for a practise ripe in presenting ideas that are rich in identity and ingenuity. However, Good Sport also believe living an actively engaged lifestyle is part of the creative process.

Ignoring the final scores, they instead engage with the interplay between people, movement and community. Through this, they have discovered that sport is not just something that you go to and then come home from. An imprint always remains.